Turn diagnosis into decisions - built around your reality, not borrowed playbooks.
Deliverables○ Positioning + Messaging Direction
A clear point of view: what you stand for, who it’s for, and why it wins.○ Priority Moves (Sequenced)
What to do now, what to ignore, and what can wait.○ Channel Strategy
Where to focus, how to show up, and what “good” looks like in each channel.○ Offer + Funnel Structure
How the pieces connect: attention → trust → conversion → retention.○ A 30–90 Day Execution Plan
A plan your team can follow without re-deciding everything weekly.